What is “Born Rebellion”? To Understand what

Born Rebellion is, you must understand

who I am. Born and raised in Toronto,

I have always been extremely comfortable in

my own skin and have definitely always

marched to the beat of my own drum. 

growing up, To me, the “cool” kids were

the ones who embodied confidence

yet radiated humbleness, the ones

who were not afraid to take the

“road less-travelled" because to them

the unknown path seemed exciting,

not intimidating-the leaders of the pack

who encouraged others to stand beside,

rather than behind them.

These kids lived each day to the fullest

and to me they just seemed like they

were “born to break the mold”.

These kinds of individuals are the inspiration

behind the Born Rebellion brand and

the muse for the “Rebel” bracelet.

The “Rebel” bracelet pays homage to

those who are freethinkers, trendsetters,

entrepreneurs, risk-takers,

and hopes to inspire those who are not

to know that they can be.

Wearing a “Rebel” bracelet states that

you are an individual who strives for

excellence and settles only for a lifestyle

that is free and uncompromising.

This is what Born Rebellion is

and a “Rebel” is what I am.